Launch positioning
Repo-aware diagnosis of who this product is for, what category it competes in, and the angle that lands.
backed by · chiefmo_launch_product · ctx.repoContext
Service category
The AI-native launch service
for agent-built products.
Not generic marketing software. Not a wrapper. ChiefLab is a service company powered by repo-aware AI agents — we launch the products that coding agents ship.
01
You don't write the launch — we do.
02
You don't wire OAuth — we did, once.
03
You don't track metrics by hand — the cron does.
04
You don't lose what worked — every run trains the next.
What we deliver
Service is verbs, not nouns. Every line below is a real artifact your agent receives or your reviewer sees, every time you launch.
Per-channel launch copy
LinkedIn (≤900c), X (≤220c), Product Hunt first-comment, launch email, landing hero — written in your brand's voice, grounded in your actual code.
backed by · 9 skill-specific drafting prompts · per-tenant memory
On-brand launch graphics
Generated images that match your palette and type system, opt-in. Three modes: brief-only (free), bring-your-own-key (free), hosted Gemini ($0.04/img).
backed by · image-gen.js · brand-grounded prompts
Approval room
One signed link, opens on phone, no login. You approve, reject with feedback (feedback trains future runs), or edit. Same backend as the workspace dashboard.
backed by · HMAC-signed reviewUrls · 7-day TTL · approval-state machine
Real publishing
Posts go live on LinkedIn / X / Threads / IG / FB / Bluesky / TikTok via Zernio. Launch emails fire via Resend. Verifiable platform IDs every time.
backed by · Zernio + Resend (real connectors with verified post IDs)
24-hour readback
Daily cron pulls Zernio engagement + GA4 traffic + Search Console queries. Returns what worked, what didn't, what to ship next.
backed by · launch-followups.js · cron at /api/cron/tick
Brand memory
Every approved launch + every rejection (with feedback) feeds a per-tenant memory store. Run #5 sounds more like you than run #1.
backed by · tenant-store.js · run-memory.js
What ChiefLab is NOT
Investors and buyers ask "where do you fit?" Here's the precise answer.
Other category Why we're different
Marketing software Launch service powered by software
AI content tools (Jasper, Copy.ai) We don't write content — your agent's LLM does. We do the 6 things around the writing.
Connector marketplaces (Zapier, Composio) They sell plumbing. We use the plumbing to ship outcomes.
Generic agent platforms (Lindy, Relevance) Purpose-built for one verb: launch. Tighter wedge, sharper install.
DIY (Claude API + Buffer + Resend) Possible, but multi-tenant + OAuth + approval + audit + measurement is 200+ hours we already shipped.
Two ways in
Self-serve when you have a coding agent. Done-for-you when you want a launch shipped end-to-end with founder eyes on every artifact.
Your agent calls us
Free / Starter ($39) / Pro ($149). Your Cursor or Claude Code or Lovable agent picks up our MCP, gathers repo context, fires chiefmo_launch_product, and surfaces the reviewUrl to you. You approve. We publish. 24h later we report.
- Same engine, same artifacts, same brand memory.
- Pay for outcomes (publish, send, image gen) — not API calls.
- Free tier covers planning + briefs + reviewUrls forever.
We ship the launch
Application-only, capped intake. ChiefLab founder-led service layer pairs with you for the launch — repo walk-through, brand interview, copy edits with you in the room, publishing with eyes on every artifact, post-launch readout. Output: artifacts you'd ship without rewriting, a customer story you can quote, a runbook your agent can repeat next launch.
- For founders shipping their first or biggest launch.
- Becomes a customer story (with your sign-off) on /proof.
- Becomes the operating manual for your next ten launches via your tenant memory.
Verifiable, not slideware
Every claim on this page ties to a real artifact ID — Zernio post URLs, Resend message IDs, GA4 readback. See the proof →
50/50 customer-smoke checks passing · runs every deploy