Pay for launches, execution, and outcomes.
ChiefLab is not priced like an API wrapper. Free gets you repo-aware launch planning and approval rooms. Paid tiers unlock durable GTM memory, workspace control, execution credits, and done-for-you launch support.
Free
$0
no card needed
Repo-aware planning, signed reviewUrls, sandbox try-it.
- Repo-aware launch planning (chiefmo_launch_product with repoContext)
- Drafting briefs for every channel — your agent's LLM renders the copy
- Signed reviewUrls (HMAC, 7-day TTL, no login)
- 60 calls/min rate limit
- 1 workspace · 1 brand context
- Last 7 days of run history in /app Inbox
- Sandbox launch endpoint (3/hr per IP, no key needed)
Starter
$39
/mo
For a solo founder running one product.
- Everything in Free
- Unlimited run history (vs 7 days)
- 3 workspaces / tenants
- Brand memory persists indefinitely (voice samples, rejection feedback flow into future runs)
- Creative library — every launch's outputs persist + are searchable in /app
- Inbox + run-detail dashboard with creatives first-class
- Approval policies per workspace
- Includes $10/mo of execution credits (≈ 5 launches w/ 4 publishes + 1 image each)
Pro
$149
/mo
For a team or an agency.
- Everything in Starter
- Unlimited workspaces / tenants
- Team seats (multiple Google logins on the same workspace)
- Connected accounts scope per workspace (each tenant has its own Zernio + Resend)
- Webhook delivery of post-launch reviews to your CRM
- Includes $40/mo of execution credits
Done-for-you
Apply
by intake
We ship the launch with you. Application-only.
- Founder-led pairing on your first or biggest launch
- Repo walk-through + brand interview + copy edits with you in the room
- Publishing with eyes on every artifact (Zernio, Resend, landing)
- Post-launch readout call — what worked, what to ship next
- Output: artifacts you'd ship without rewriting + a customer story for /proof
- Becomes the operating manual for your next 10 launches via tenant memory
- Capped intake — typically 4 partners / month while we learn what breaks
Metered execution credits
Pay only for outcomes. Credits @ 1¢ nominal so the math is obvious. Apply against included credits in Starter/Pro, then top up.
Top-up packs
$10
1,000 credits
1¢ each
$50
5,500 credits
10% discount, sticky
$200
24,000 credits
20% discount, agency-shaped
Credits don't expire (within reason — annual rollover at most). Bursty usage isn't punished. Stripe checkout for paid plans + credit packs is shipping after the first paying customer asks.
How we think about pricing
Your LLM does the writing — that part is free.
Default outputMode: 'context' returns drafting briefs (system prompt + brand context + per-skill instructions). Your agent's LLM renders the final copy. ChiefLab pays ~$0 in tokens on the default path, so the free tier is generous.
We charge for what we actually do.
Image generation has a real per-call cost (Gemini API). Connector publishes have a real per-call cost (Zernio + per-platform fees). Email sends have a real per-call cost (Resend). We pass these through with a small margin — not a usage tax on the writing.
No surprise bills.
Every metered action is approval-gated. The agent stages a publishAction; you approve on the reviewUrl; only then does ChiefLab fire the connector and incur the cost. If you reject, you pay nothing. Pre-approval calls return { reason: 'requires_approval' } cleanly.
Pricing FAQ
Is there a free tier I can use forever?
Yes — the default path (drafting briefs + brand context + signed reviewUrls + multi-tenant up to 5 tenants) is free. You only pay when an approved action actually fires (image, publish, send) or when you opt into server-side generation.
What if I just want to try it without signing up?
POST chieflab.io/api/sandbox/launch with {productUrl} — no auth required. Returns a real launchPack. Rate-limited to 3 calls per hour per IP.
How is ChiefLab different from paying for the model + ChiefLab on top?
Most calls don't go to ChiefLab's model — they go to YOUR agent's model. ChiefLab returns a drafting brief; your LLM (Sonnet, GPT, Gemini, MiniMax) does the writing. We're not a markup on token costs; we're the connector + approval + measurement layer.
Will I get a bill the first time my agent calls a tool?
No. Every billable action is approval-gated. The agent calls chiefmo_launch_product → returns drafting briefs (free) + signed reviewUrl + publishActions in 'pending' state. Nothing meters until you approve a publishAction and the connector fires.
Do you have an enterprise plan?
Custom rate limits, on-prem deployment hooks, SSO, custom retention windows, audit-log exports — email hi@chieflab.io. We'll quote within 24h.
Try it now — no credit card.
Get a key in 60 seconds. Or have your agent mint one for you via chieflab_signup_workspace.